Riwaj: رواج

Refashioning of rituals, tradition & customs.

Riwaj is an Urdu word derived from Persian & Arabic origins. It’s symbolic of the Pakistani customs and tradition that's heavily preserved in our clothing. From hand embroidery work to bright color dyes, our clothing embodies a unique sense of style.

We are a Pakistani clothing & accessories boutique. We carry the finest pieces that are hand selected & imported straight from Pakistan.